Catching up to and surpassing the competition will be achieved by getting more customers (a better user experience will help) via Search Engine Marketing and Search Engine Optimization (big fancy words for metadata / keywords / blah, blah, blah)
Review usage patterns (just like you do for Search Engine Optimization of your online advertising) and make adjustments often
And when it comes time to build the access control list, or the retention schedule, or the search engine optimization, or the discovery keyword lists, the Information Certified professional would work hand in hand with subject matter experts to get the job done and ensure the thing is considered from all relevant angles
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Overview of Content Authoring in SharePoint 2013 The following list the core features of SharePoint 2013’s WCM capabilities: Custom Error \ 404 Pages Search Engine Optimization (SEO) Tools and the Analysis Engine, as shown in the first image below
Again the PDF is fine for making sure that you stay as close as possible to the original formatting (after all that was what it was designed for), but if you intend to publish content on the web and benefit from search engine optimization (SEO) indexing, using a PDF file is not recommended
Experienced users have become quite savvy in utilizing search engine optimization techniques to enhance high rankings
There is also new technology around image renditions, clean URLs, and a much more powerful metadata navigation capability that has more than a few smiling and released to not be forced to build a massive “global browser” type solution. 2013’s WCM features and improvements also include variation and improved content translation as well as extremely powerful search engine optimization with FAST Search now being fully integrated